StrategicRXDiscuss the issue

Selected results

Commercial transformation made visible

The situations differ. The standard remains the same: establish the facts, address the financial value, implement the changes, and leave stronger internal capability.

10×Revenue growth over 18 months
+160%Revenue per representative
+50%Gross margin in 90 days
+242%Sales growth in a 90-day consulting project
01

Europe · Series A to D · 18 months

20 markets · 10× revenue · +160% per representative

The situation

Commercial headcount was growing faster than the practices supporting it. Teams needed one clear way of working across languages, currencies, and local market conditions.

What changed

Built the commercial leadership, enablement, and operating capacity required for a multi-market revenue organization. This included hiring and onboarding, manager routines, sales methods, quality standards, incentives across 10 currencies, internal support, and shared knowledge across 12 languages.

The result

Revenue grew 10× over 18 months. The commercial team scaled from 20 to 800 people. Revenue per representative increased by 160%. Average basket size doubled.

10×Revenue growth
20 → 800Commercial team
+160%Revenue per representative
2×Average basket size
02

GCC · 90 days

Lower prices · Higher margin · Stronger sales

The situation

The company had strong early sales but lacked a clear view of margin, market response, and how pricing affected customer behavior.

What changed

Tested market response to pricing, reduced the product line to three core offers, renegotiated supplier agreements to reduce costs, built a live margin tracker, changed sales incentives, and supported the Head of Sales through rollout.

The result

Customer prices decreased by 20%. Gross margin improved by 50%. Sales grew by 242%. The internal team was running the new approach by the end of the project.

-20%Customer prices
+50%Gross margin
+242%Sales
90Days

Further operating evidence

Relevant proof across the problems StrategicRX is hired to solve

The strongest evidence is not one isolated number. It is the repeated ability to improve revenue, productivity, customer value, and execution in different growth environments.

Existing demand and customer value

Recover more value before buying more growth

€6.86m
Total contract value recovered in one quarter through structured winback work
10%
Of global contract value recovered from opportunities that had previously been abandoned
4.9/5
Customer rating maintained while the customer base doubled

Sales productivity and conversion

Improve what the existing team can produce

+160%
Increase in monthly revenue per sales representative
3% → 5.5%
Lead-to-customer conversion achieved within a 90-day GCC engagement
1,260+
Sales generated through a newly introduced consultative first-call method within one quarter

Multi-market execution

Create consistency without ignoring local reality

20 → 800+
Commercial professionals supported across more than 20 markets and eight time zones
2,000+
Employees trained through standardized onboarding and commercial education
12 languages
Consultative sales guidance adapted for international teams

Client and colleague perspectives

Perspectives across results, execution, and leadership

Commercial results

“Chris had a real ability to identify where revenue potential was being lost and turn those insights into clear, scalable solutions. The processes and structures he introduced improved execution, created greater consistency across teams and contributed to stronger commercial performance and revenue growth.”

Matthias LöbGo-to-Market & Revenue Leadership

“Chris led a pricing overhaul that improved margins and conversion while keeping our premium positioning intact. He also strengthened our sales foundation through clearer proposals, smarter discounts and cleaner handoffs.”

Walid El ChaarHead of Strategy & Growth, SCOPSIS

Multi-market execution

“The work of his team was instrumental in building strong frameworks to scale the sales organisation from 20 to 800 sales people in 20+ markets in less than two years. Chris is a systems builder who combines strategic vision with hands-on execution.”

Laura WarnierChief Growth Officer, Sunrise · Dreem Health

“Strategic thinking with exceptional execution. Chris immersed himself in the sales organization, understood the challenges first-hand, then designed solutions that were successfully implemented and proven.”

Daniel SangsterGlobal ISV & Partner Growth Manager · Sales Consultant

Executive clarity and leadership

“Chris brings structure and clarity into the decision-making process and helps create a holistic view across a company that leaders may miss. He also helps sales teams shift from price-based to value-based selling and better overcome client objections.”

Omer AwadCo-Founder, AlGooru

“Chris is one of the strongest sales leaders I have come across, largely because of how versatile he is. He can lead large teams and keep them motivated, but just as importantly, he thinks in systems and numbers.”

Andreas WellingerCFO at Treatwell

Start with the issue

Discuss the resultthe business needs

The first conversation focuses on the current condition, the value available, and what must change to reach it.

Discuss Your Business IssueCompare the engagements

30 minutes · directly with Chris · no preparation required