“We need more leads”
Qualified demand already exists, but follow-up is slow, uneven, or stops too early
Commercial value creation for growth companies
Your company has demandToo much revenue is still lost before and after the sale
Conversion varies. Sales productivity is uneven. Pricing and margin are hard to control. Onboarding, retention, and expansion depend too much on individual teams.
StrategicRX finds the operating causes and builds the changes needed across people, processes, data, incentives, and technology.
The business issue
What leaders see is often a symptom of a deeper operating problem
What leaders say
What is happening underneath
“Sales needs to close more deals”
Qualification, pricing, incentives, and sales standards vary across teams
“Customer success needs to renew more clients”
Poor-fit sales and weak handoffs create problems after the contract is signed
“Every market works differently”
Decision rights, data, and operating standards change across teams and countries
If nothing changes
Growth costs more and becomes harder to control
More hiring, marketing, and expansion then increase the size of the same problem
- 01More demand enters the same weak process
- 02Sales costs rise without enough revenue
- 03Discounts reduce margin and long-term profitability
- 04Customers receive an uneven experience
- 05New markets repeat the same problems
The business outcome
Turn more existing demand and customer value into revenue
We examine how revenue is created across the company, identify where potential is being missed, and build the required changes with the leaders and teams who will own them.
Better conversion, stronger margins, more predictable customer revenue, and less leadership dependency also strengthen the company's case with investors and buyers. Finance, treasury, and transaction specialists can be brought in when the situation requires them.
What stronger performance looks like
- 01
Existing demand converts more consistently across teams and markets
- 02
Pricing and incentives protect revenue, margin, and customer value
- 03
Sales, onboarding, retention, and expansion work as one customer journey
- 04
Leaders have reliable information, clear ownership, and faster decisions
Point of view
Revenue is created across one connected customer journey
Each stage affects the next. Weak handoffs reduce the value created before them.
01
Demand
The right prospects need fast, relevant follow-up
Lead quality and response02
Conversion
Qualification, offers, and sales standards turn interest into revenue
Conversion by team and market03
Pricing
Pricing, discounts, and incentives determine the value kept in each sale
Revenue and margin per sale04
Onboarding
Customers need a clear handoff and a fast path to the result they bought
Time to first value05
Retention
Clear ownership makes customer risk visible before the relationship is lost
Retention and customer health06
Expansion
Renewals, referrals, and account growth depend on a consistent experience
Renewal and expansion valueWays to work together
Choose the right starting point
01
Best when
You know performance should be stronger, but the causes and priorities are not clear
Commercial Acceleration Plan
Identify what needs to change and build a clear plan
A company-specific diagnosis, solution design, and prioritized plan completed in 10 to 15 business days
Explore the plan02
Best when
The priorities are clear, but execution is stuck across teams, systems, and decisions
90-Day Commercial Acceleration
StrategicRX leads the implementation
Hands-on project leadership across commercial teams, processes, customer work, data, and technology
Explore implementation03
Best when
One major decision has several credible options and no simple answer
Executive Decision Program
Think through one consequential decision one-on-one
Four private sessions with a senior commercial operator to frame the decision, test assumptions, compare viable options, and establish a clear path forward
Explore decision supportHow commercial acceleration works
Diagnose first
Design the solution
Then move into action
The Commercial Acceleration Plan makes sure the company acts on the right issues
10 to 15 business days
Commercial Acceleration Plan
- 01Commercial X-ray
A review of performance, the customer journey, data, decisions, and internal views
- 02Value opportunities
A clear view of where revenue, margin, speed, or customer value can improve
- 03Solution design
Company-specific changes designed around the people and operating reality
- 04Action plan
A prioritized sequence with clear decisions, measures, and owners
The next step
Choose the level of execution support
Internal leaders own implementation. StrategicRX guides decisions, priorities, and progress.
Chris leads the project, coordinates the teams, and drives implementation.
Commercial change in practice
Past results from complex growth environments
20 markets · 10× revenue · +160% per representative
Shared practices, onboarding, quality standards, and management control supported the next stage of growth.
10× revenue+160% per representative
Read the caseLower prices · Higher margin · Stronger sales
Pricing, product choice, margin visibility, and sales incentives were redesigned around value.
+50% gross margin+242% sales
Read the caseSelected perspectives
What leaders and colleagues say about the work
“Chris led a pricing overhaul that improved margins and conversion while keeping our premium positioning intact. He also strengthened our sales foundation through clearer proposals, smarter discounts and cleaner handoffs.”
“The work of his team was instrumental in building strong frameworks to scale the sales organisation from 20 to 800 sales people in 20+ markets in less than two years. Chris is a systems builder who combines strategic vision with hands-on execution.”
“Chris brings structure and clarity into the decision-making process and helps create a holistic view across a company that leaders may miss. He also helps sales teams shift from price-based to value-based selling and better overcome client objections.”
See the full case studies and more selected perspectives
View the track recordDesigned for a specific operating reality
Fit matters as much as the business issue
Strong results require a valuable problem, executive sponsorship, access to the facts, and an organization able to act
Built for companies with
- Proven demand and active customers
- A functioning commercial team
- Meaningful customer data and transaction volume
- Repeat, renewal, expansion, or referral potential
- An executive sponsor and empowered internal owner
Not designed for
- Initial demand or product-market fit
- Branding, lead generation, or outsourced sales
- An isolated CRM installation
- Sales training detached from the wider issue
- Recommendations without implementation commitment
Before a serious conversation
Clear answers to the questions that usually come first
View the full FAQStrategicRX is designed for established growth companies with proven demand, active customers, and a functioning commercial team. The strongest fit is a high-volume, recurring-revenue, or multi-market business.
Start with the issue
Is this issue important?Enough to act on?
A focused 30-minute call to understand the stakes, the value available, and whether there is a strong fit.
30 minutes · directly with Chris · no preparation required