How We Work
Commercial Reality Check

Welcome to

Structure-First
Commercial Performance

Systems behave according to their feedback loops and rules, not people’s intentions.

We change outcomes by changing the organizational systems that people work inside.

Start with the Commercial Reality Check

If You Hear Yourself Saying: 

“I am so tired of not trusting our numbers.”

“Why is execution so inconsistent across managers, markets, and teams?”

“We’re growing, but everything feels messy.”

“Why is forecasting always a debate?”

What you are really asking for is:

Control

 

One source of truth across Marketing, Sales, CS, and Finance.

Margin, conversion, and retention become measurable and manageable.

Exceptions become visible, limited, and approved by rule.

Execution becomes consistent enough to forecast and scale.

What We Put In Place

Structure-First Commercial Performance

We fix revenue by fixing the system

Most organisations have untapped revenue potential.

But as volume rises, the structures start producing exceptions, broken handoffs, and inconsistent execution.

Our work builds performance infrastructure that preserves speed as complexity rises:

  • Sales method and manager enablement

  • Incentives and commission logics

  • CRM structure and stage definitions

  • Pricing and discount logic

  • Finance-grade reporting and dashboards

  • Cross-department execution standards

You get one commercial system the team can run without constant escalation.

What changes after structure is in place

  • Margins hold: discounts and delivery cost stop drifting.

  • Numbers align: one definition of truth across functions.

  • Forecast stabilizes: inputs and stages are consistent.

  • Comparable performance: across managers and markets.

  • Retention improves: fewer preventable churn events.

  • Execution holds: less firefighting, more throughput.

Margin and retention become enforceable, not aspirational.

Built for Real Operations

4-Phase Implementation

Commercial Reality Check

Mapping the current commercial system

30 to 90-Day Workplan

Defining a 30 to 90-day implementation plan

Build and Implement 

Implementing shoulder-to-shoulder with your leaders 

Enablement and Handover 

Training managers & teams for continuity

Start with the Commercial Reality Check

Who We Work With

Where StrategicRX Fits

Good Fit if: 

  • B2B, Enterprise or consultative B2C with real demand and a real delivery engine, but inconsistent execution.
  • Cross-functional revenue complexity: Marketing, Sales, CS, Product, and Finance are not operating from one shared reality.
  • Margin and retention matter: you want durable unit economics, predictable conversion, and expansion sales, not vanity topline growth.
  • Scaling pressure: multi-market, multi-product, multi-segment complexity is starting to collide and increase coordination load.

Not a Fit if:

  • Still pre-fit: you are still searching for what sells, and there is no stable demand or repeatable delivery yet.
  • No system to govern: the buyer journey is undefined, data is unreliable, and performance cannot be measured consistently.
  • Looking for tactics: you want a short-term boost in scripts or activity, not cross-functional standards and enforcement.
  • No internal ownership: you cannot assign owners who will run the implementation, and keep decisions alive after our work is done.

Operating Thesis

What We Believe About Growth

  • Revenue is a system outcome, not a Sales outcome: Performance comes from how Marketing, Sales, CS, Product, and Finance interface.
  • Topline without healthy gross margin is a survivability risk: High growth that destroys margin reduces runway and strategic options.
  • High-quality revenue is margin-protected and retention-backed: It creates cashflow, predictability, and credible forecasts.
  • Shared reality is a prerequisite for empowered execution: When teams operate on different definitions, execution becomes politics and backchannels.
  • Complexity requires incentives, guardrails, and visibility: As orgs scale, rules and operating rhythm must replace heroics and improvisation.

Micro-FAQ

On Scope and Fit

Next Step

Get clarity before you change anything

This is a fast diagnostic of your commercial system. Answer 12 questions, then book a debrief with me. We interpret the results, and create clarity on what you need next.

Run the Commercial Reality Check

Chris is an exceptional leader and one of the most outstanding professionals I ever had the opportunity to work with. His ability to quickly grasp complex business situations and translate them into clear, structured measures, his sound way of presenting and explaining and his strong, strategic thinking made him and his team a key factor for success of the global sales organization. 

Nikolaus Menches

Senior VP of Sales

Chris brings to life every facet of an organization, from his ability to create, develop and lead a global organization from the ground up. He combines the trifecta of high level leadership and care, scrum master level strategic planning and execution, and next level stakeholder engagement. Whether creating an org from scratch, or leading an already successful team, Chris will exceed every bench mark in front of him. I’ve been around the block at every level of the corporate space and I can truly say - the strategy conversations with Chris were unmatched.

David Hamilton

CEO, Senior Managing Partner

Chris joined as a strategic advisor, absorbed context at speed, and led a pricing overhaul that improved margins and conversion while keeping our premium positioning intact. What sets Chris apart is that he’s not the kind of advisor who just drops a deck and leaves: he’s hands-on and on-ground; building the model, sitting with reps, rewriting copy, joining tough calls, and staying through rollout and iteration until it sticks. Sharp, pragmatic, and fully committed end to end; I’d partner with Chris again on any revenue-critical project.

Walid El Chaar

Head of Strategy